| Service and solution: | Application Integration |
|---|
| Partners: | Microsoft |
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| Sector: | Tourism |
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Logicalis implements Microsoft's Content Management
Server behind the Chicago Convention and Tourism Bureau's web sites
making it easier to find out what's going on in
Chicago.
The Client
The Chicago Convention and Tourism Bureau (CCTB) is the sales
and marketing organization charged with bringing both business and
leisure visitors to Chicago; actively booking group meetings at
McCormick Place, Navy Pier and other venues; as well as promoting
Chicago as a destination to the visitor industry. The CCTB has
three web sites: ChooseChicago (targeted at the convention
attendee), 877Chicago (targeted at the tourist), and MeetInChicago
(a subset of both).
The Challenge
As a not-for-profit organization with a big charter, the CCTB
needed a way to post more content, more frequently using fewer IT
resources. Their small IT staff was overloaded with HTML updates
and their Marketing department could barely keep up with all the
activities that Chicago had to offer.
The Solution
Logicalis implemented Microsoft's Content Management Server
(CMS) behind all three of the CCTB's web sites, enabling the
appropriate CCTB resources to update their own pages using easy
web-based tools. Page templates created by IT made it easy for new
web pages to be created. Logicalis' custom web staging solution
made posting flat HTML files to their web host a nightly automated
procedure, with no change in hosting hardware or software. The
built-in approval workflow allows managers to delegate page
creation and updating to others in the organization.
Key system technologies include Microsoft's Content Management
Server, ASPX Templates, HTML for presentation, JavaScript for
interactivity, and an EJB/JSP-based web staging tool utilizing open
source technologies.
The Bottom Line
With Logicalis' help, Chicago Convention and Tourism Bureau is
now able to manage their web sites easily and more efficiently
using Microsoft's Content Management Server. By allowing managers
to delegate page creation and updating to others in the
organization, IT staff is no longer overloaded with HTML updates.
Visitors can now access the most up-to-date information about
what's going on in Chicago through CCTB's web sites.