Chicago Convention and Tourism Bureau
Logicalis implements Microsoft's Content Management Server behind the Chicago Convention and Tourism Bureau's web sites making it easier to find out what's going on in Chicago.
The Client
The Chicago Convention and Tourism Bureau (CCTB) is the sales and marketing organization charged with bringing both business and leisure visitors to Chicago; actively booking group meetings at McCormick Place, Navy Pier and other venues; as well as promoting Chicago as a destination to the visitor industry. The CCTB has three web sites: ChooseChicago (targeted at the convention attendee), 877Chicago (targeted at the tourist), and MeetInChicago (a subset of both).
The Challenge
As a not-for-profit organization with a big charter, the CCTB needed a way to post more content, more frequently using fewer IT resources. Their small IT staff was overloaded with HTML updates and their Marketing department could barely keep up with all the activities that Chicago had to offer.
The Solution
Logicalis implemented Microsoft's Content Management Server (CMS) behind all three of the CCTB's web sites, enabling the appropriate CCTB resources to update their own pages using easy web-based tools. Page templates created by IT made it easy for new web pages to be created. Logicalis' custom web staging solution made posting flat HTML files to their web host a nightly automated procedure, with no change in hosting hardware or software. The built-in approval workflow allows managers to delegate page creation and updating to others in the organization.
Key system technologies include Microsoft's Content Management Server, ASPX Templates, HTML for presentation, JavaScript for interactivity, and an EJB/JSP-based web staging tool utilizing open source technologies.
The Bottom Line
With Logicalis' help, Chicago Convention and Tourism Bureau is now able to manage their web sites easily and more efficiently using Microsoft's Content Management Server. By allowing managers to delegate page creation and updating to others in the organization, IT staff is no longer overloaded with HTML updates. Visitors can now access the most up-to-date information about what's going on in Chicago through CCTB's web sites.